MUSIC MAGAZINES: MEDIA LANGUAGE

 Look carefully at the front covers of MOJO and RNR magazines. 

QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

• analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful 
• make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe. 
  
  

  
  

   Mojo- The font is loud and funky which connotes with the word 'adventures' which is the main heading. This media language conveys the Rockstar lifestyle of excess. Mojo has a cluttered and busy cover because of its numerous cover lines, images, puffs as well as a very dynamic covermount in neon colours with a vibrant cartoon image. RnR also has many cover lines but they are all minimalistic and justified to the RH margin. They are all in white creating a calm orderly unclattered organised quality. Equally the covermount with its modest verbal play unheard is very plain and streamlined. Mojos choice of colours is vibrant, electric and dynamic particularly in the primary colours of the covermount with its playful skeleton. By contrast RnR uses soft dull browns and only red as an accent colour. 
• Although both music magazines feature many articles which is typical of music magazines RnR is more orderly and restrained. 
• In my view there are contrasts, although both magazines conform to genre conventions, although both magazines feature a star and both magazines celebrate a star, mojo does so in a more dynamic aggressive confrontational way compared to RNR gentle lowkey folksy vibe. This is because mojo targets a primarily rock audience while RNR is aimed at folk and blues audience.