02 NEWS: REPRESENTATION

 1. women are underrepresented, it reflects the patriarchal society and social attitudes. In the first article, the woman is clearly represented as an object  as they're only shown in lingerie adverts. Men would only like to read this if women are presented this way and this is what they want to see. Women were meant to please their husbands and this was their way of doing it. As the reader, this makes me feel sorry for the women as this is only how they were viewed as back then.

Barbra castle wanted equal pay and demanded that they should have it, this reflects social and cultural contexts of the 1960's in which it was accepted that women were paid less than men for doing the same job. 

Stephan was born African and after he married Elizabeth which reflects cultural contexts of a white culture that saw what were known as 'mixed marriages' as so unusual and newsworthy.

Representation of age or gender

Age:

Celebrates older musicians, anti stereotypical  of most magazines to have old people on the front cover, popular musicians tend to be depicted as young people. 

The stereotypical representation of older people as facing an uncertain future.

The stereotypical linking of excess and youth but using a photo of the members of Queen when young to illustrate a cover line about excess.

Gender:

 Male seriousness and authority in the image of Nick Cave, male artists as excessive in the cover line about Queen.

Stereotypical link of masculinity and warfare in the cover line about Billy Bragg.

Explain how music videos use media language to promote their artists (10)

Mise en scene: Teenage dirtbag

editing, camerawork, set in a high school and hierarchy of people who are important, roles include jocks, codes who has power and who doesn't, colours are deeply saturated which are American tv drama-bright strong colours, powerful rock car that the jocks owns compared to the teenage dirt bags bike and is bullied

In this narrative there is a very traditional delivery of both performance and story, during the chorus the camera rests on close ups .

MUSIC MAGAZINES: MEDIA LANGUAGE

 Look carefully at the front covers of MOJO and RNR magazines. 

QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

• analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful 
• make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe. 
  
  

  
  

   Mojo- The font is loud and funky which connotes with the word 'adventures' which is the main heading. This media language conveys the Rockstar lifestyle of excess. Mojo has a cluttered and busy cover because of its numerous cover lines, images, puffs as well as a very dynamic covermount in neon colours with a vibrant cartoon image. RnR also has many cover lines but they are all minimalistic and justified to the RH margin. They are all in white creating a calm orderly unclattered organised quality. Equally the covermount with its modest verbal play unheard is very plain and streamlined. Mojos choice of colours is vibrant, electric and dynamic particularly in the primary colours of the covermount with its playful skeleton. By contrast RnR uses soft dull browns and only red as an accent colour. 
• Although both music magazines feature many articles which is typical of music magazines RnR is more orderly and restrained. 
• In my view there are contrasts, although both magazines conform to genre conventions, although both magazines feature a star and both magazines celebrate a star, mojo does so in a more dynamic aggressive confrontational way compared to RNR gentle lowkey folksy vibe. This is because mojo targets a primarily rock audience while RNR is aimed at folk and blues audience.