magazine vocab

 

newspaper questions

 Newspaper industries –ownership and control question: who controls The Observer / Guardian and what are its values?

The Observer and the Guardian are both owned by a trust which was set up in the 1930's and it was to protect the independence of the newspaper and to keep the key values within the newspaper.

Press freedom and regulation question: What is meant by 'a free press'? When The Guardian newspaper investigated (and revealed) what The News of The World newspaper had done to get stories, what big changes in press regulation resulted?

A free press means the old media where newspapers are able to campaign on political issues and journalists are expected to be higher critical of those in power.

Convergence question: "When newspapers operate online there is technological and cultural convergence." What does this mean in The Observer?

Online newspapers uses photography, copy and headlines, they have a chat box and a button where you are able to comment on the post which you wouldn't be able to do if you have the ordinary paper newspaper.

Newspaper audiences question: The Observer has different sections designed to appeal to different types of readers. Explain this with examples.

The new review consists of more comedic opinion pieces, interviews and reviews of theatre, dance, music, cinema, architecture, computer games and television listings. This appeals and pleasures to the culture consumer. Also, the Sports section covers primarily male sports with a bias to football and rugby union.  

Uses and gratification question: how does The Observer meet readers' needs for personal identity and social integration?

The observer meets readers needs by making it easy for people to interact with each other, they are able to discuss the news or what they've read, it allows readers to read about their personal interests and the observer is always looking for ways to improve so having feedback is very useful.

Active/passive audiences question: in what way can The Observer's audience be 'active' ?

The observers audience can be active by giving feedback, always viewing/buying their newspapers and commenting on them, always keeping up to date with what's going on in the news and having your personal opinions if you like or dislike the newspaper.

Observers twitter page

 If you access The Observer print edition online, you can access added features. What are they?

If you access the newspaper online, there are many ways that you can access different features such as zooming in, you have a chance to be able to read it close up or far away and this can benefit for a lot of people if they don't have amazing eyesight. Another feature is 'retweet' this button allows you to tweet the observers tweet which can expand the amount of people who will read it. Another feature that the online newspaper has is a chat box, where you can discuss the newspaper and have a chance to be able to interact with others. Lastly they have an option to comment below where you can give them feedback or even discuss the matters in the newspaper, it will tell The Observer what they can improve on and make it better for people to read.

 This is The Observer's Twitter page. What do you notice?

The Observers twitter page has an option to be able to see tomorrow's front page which can make the audience want to read it if it has a really effecting title page, if they see something that they like it will encourage them to read it. You are also given the option to see peoples views and are allowed to give your own view about the paper which can also be very helpful to the audience. The title page can have a big impact on whether people want to read it so everything has to be perfect in order for people to buy it. 

Uses and gratifications

 One way that video games use gratifications is that the theory states that it gives a sense of identity therefore playing video games, makes your real self come out as you have options to do certain things whilst playing. Another key element is that video games can easily take your mind of anything and if you had a rough day at school for an example, then playing a fun video game would distract you from the stress that you had therefore it could actually improve mental health. Escapism is very important and some stages in like especially when things aren't going exactly how you would like them to go and by playing a fun and enjoyable game it would be good to take a break from reality.  

Another gratification is that it entertains people, the Lego movie was clearly liked and became very popular especially for younger children, and having a game to play in their spare time would keep them entertained for a while especially as it would be age appropriate. In the Lego movie game it is very important that the game is exciting and fun, if it was dull and boring it would have an impact on the people as they wouldn't want to play it but on the movie itself as less people would want to watch it. 

Lego movie ad prep

 

1. This tells us that they wanted to work with the Lego Movie brand because they knew it would be a very successful and popular movie and they therefore paid for their own production of their adverts so they could prove that they had money and team up with the Lego Movie brand so that more people would be able to see their advert and be more interested. This would benefit their company and make it also become more successful as well as the movie.

2. Having each advert made of Lego bricks clearly links to the theme of the movie as everything is made out of Lego and so having everything made out of Lego in an advert would influence young children to watch it as they would know it would have something to do with the Lego Movie. I think this was a very wise decision made by the marketing team as it would also have a bigger impact on the Movie and could influence more people to watch it.

3. It is important to maintain the brand identity of the film so people don't think it's just any old advert that isn't also trying to promote something else. The advert includes key characters so people clearly know who they, knowing they came from the Lego Movie. They also do this because they want to advertise their brand making sure people know why its not any ordinary advert. It helps to remind the audience of the underlying promotional message by including certain things from the movie so they are able to advertise the movie as well.