1. Explain technological convergence. [2] Technological convergence means that it can be available on things such as television sets, mobile phones, gaming devices and any technical platforms, it means that television is able to be watched and transferred onto different devices.
2. Explain 'channel surfing'. [2] Channel surfing is when you skip through a series of programmes to try get to the one you are looking for or the one you want.
3. Give 3 examples of how channels create brand loyalty [6] One example of how channels create brand loyalty is that they use ads, this could be a snippet of a certain show which could easily draw people in, another example is that they could have a very suspenful scene and end it in a cliff-hanger which forces the watcher to want to see the next episode or scene, lastly the last example is that they already pre-record the show or series so people don't miss out on it and can watch it anytime.
4. What is 'long form television drama' ? [2] Long form television drama is a type of drama which ensure the watchers loyalty, the audience have to watch every episode whenever it is released.
5. What is a 'flagship' programme? [2] A flagship programme is a programme that is directed at a certain audience, the people that are watching will be appealed because it is aimed at them therefore they should enjoy the show.
6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6] It requires original programming, a mix of genres, arts and informational programming like the news. The bigger the variety of programmes and shows, the bigger audience as people can find more things that they want to watch.
Mark 16/20
ReplyDeleteQ.3 also continuity announcements; 'hooks'; cross-promoting a programme elsewhere in the stable of channels
Q.4, yes, so a series of linked narratives / episodes
Q.5 television program that plays a key role in the branding of and consumer loyalty to a network or station.